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Business Administration - Marketing

Bachelor of Science



Program Details

The Bachelor of Science in Business Administration (BSBA) is offered by the Departments of Accounting and Finance, Economics, and Management and Marketing. Contact information and course descriptions can be found in the Catalog sections that follow for these departments. The Major is to be completed with a minimum cumulative grade point average of 2.0 in all courses counted for the major.

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Business Administration - Marketing Pathways

Pathways listed below are for the catalog year 2025-2026. Maps for previous years are available on each pathway page. What is a catalog year?

Featured Careers

Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.

  • Administrative Services Managers

    High school diploma/GED, Bachelor's degree

    • Job growth: Rising
    • Low salary: 64,740
    • High salary: 200,010
    • Average salary: 108390
    Rising Job Growth $ 108,390 Average Salary $64,740 $200,010

  • Biofuels Production Managers

    Bachelor's degree, Some college

    • Job growth: Stable
    • Low salary: 74,900
    • High salary: 197,310
    • Average salary: 121440
    Stable Job Growth $ 121,440 Average Salary $74,900 $197,310

  • Biomass Power Plant Managers

    Bachelor's degree, Associate's degree

    • Job growth: Stable
    • Low salary: 74,900
    • High salary: 197,310
    • Average salary: 121440
    Stable Job Growth $ 121,440 Average Salary $74,900 $197,310

All Careers in Business Administration - Marketing (123)

Chief ExecutivesMaster's degree, Bachelor's degreeRising206,420
Chief Sustainability OfficersMaster's degree, Bachelor's degreeRising206,420
Computer & Information Systems ManagersBachelor's degree, Some collegeRising171,200
Architectural & Engineering ManagersBachelor's degree, Master's degreeRising167,740
Biofuels/Biodiesel Technology & Product Development ManagersBachelor's degree, Master's degreeRising167,740
Financial ManagersBachelor's degree, Certificate after collegeRising161,700
Treasurers & ControllersBachelor's degree, Master's degreeRising161,700
Marketing ManagersBachelor's degree, Master's degreeRising161,030
Compensation and Benefits ManagersBachelor's degree, Master's degreeDeclining140,360
Human Resources ManagersBachelor's degreeRising140,030
Public Relations Managers- n/aRising138,520
Sales ManagersBachelor's degree, Associate's degreeRising138,060
Brownfield Redevelopment Specialists and Site ManagersBachelor's degreeRising136,550
Compliance ManagersBachelor's degree, Master's degreeRising136,550
Loss Prevention ManagersBachelor's degree, High school diploma/GEDRising136,550
Managers, All Other- n/a- n/a136,550
Regulatory Affairs ManagersBachelor's degree, Master's degreeRising136,550
Wind Energy Development ManagersBachelor's degree, Associate's degreeRising136,550
Wind Energy Operations ManagersAssociate's degree, Bachelor's degreeRising136,550
Training and Development ManagersBachelor's degree, Master's degreeRising127,090
Advertising & Promotions ManagersBachelor's degreeDeclining126,960
Law Teachers, PostsecondaryProfessional degree, Doctoral degreeDeclining126,650
Biofuels Production ManagersBachelor's degree, Some collegeStable121,440
Biomass Power Plant ManagersBachelor's degree, Associate's degreeStable121,440
Geothermal Production ManagersSome college, Certificate after high schoolStable121,440
Hydroelectric Production ManagersCertificate after high school, Associate's degreeStable121,440
Industrial Production ManagersHigh school diploma/GED, Bachelor's degreeStable121,440
Quality Control Systems ManagersBachelor's degreeStable121,440
Economics Teachers, PostsecondaryDoctoral degreeStable119,980
Energy EngineersBachelor's degree, Certificate after collegeStable117,750
Solar Energy Systems EngineersBachelor's degree, Certificate after high schoolStable117,750
Wind Energy EngineersBachelor's degree, Master's degreeStable117,750
Business Intelligence AnalystsBachelor's degree, Master's degreeRising112,590
Clinical Data ManagersBachelor's degreeRising112,590
Data Scientists- n/aRising112,590
Industrial-Organizational PsychologistsMaster's degree, Doctoral degreeRising109,840
Health & Safety Engineers- n/aStable109,660
Information Security Engineers- n/aRising108,970
Information Technology Project ManagersBachelor's degree, Associate's degreeRising108,970
Administrative Services ManagersHigh school diploma/GED, Bachelor's degreeRising108,390
Construction ManagersBachelor's degreeRising106,980
Financial Risk Specialists- n/aRising106,000
Facilities ManagersAssociate's degree, High school diploma/GEDStable104,690
Security Managers- n/aStable104,690
Environmental EngineersBachelor's degree, Master's degreeRising104,170
General and Operations ManagersHigh school diploma/GED, Bachelor's degreeRising102,950
Software Quality Assurance Analysts & TestersBachelor's degree, Associate's degreeRising102,610
Supply Chain ManagersBachelor's degree, Master's degreeRising102,010
Transportation, Storage, and Distribution Managers- n/aRising102,010
Management AnalystsBachelor's degree, Master's degreeRising101,190
Industrial EngineersBachelor's degree, Some collegeRising101,140
Validation EngineersBachelor's degreeRising101,140
Project Management Specialists- n/aRising100,750
Biomass Plant TechniciansHigh school diploma/GED, Certificate after high schoolDeclining99,670
Hydroelectric Plant TechniciansAssociate's degree, Certificate after high schoolDeclining99,670
Power Plant OperatorsHigh school diploma/GED, Associate's degreeDeclining99,670
Civil EngineersBachelor's degreeRising99,590
Business Teachers, PostsecondaryDoctoral degree, Master's degreeRising97,270
Labor Relations Specialists- n/aDeclining93,500
Emergency Management DirectorsBachelor's degree, Master's degreeStable86,130
First-Line Supervisors of Non-Retail Sales WorkersBachelor's degree, Some collegeDeclining84,130
Business Continuity PlannersBachelor's degreeRising81,270
Business Operations Specialists, All Other- n/a- n/a81,270
Online MerchantsBachelor's degree, High school diploma/GEDRising81,270
Security Management Specialists- n/aRising81,270
Sustainability SpecialistsBachelor's degree, Master's degreeRising81,270
LogisticiansBachelor's degreeRising80,880
Logistics AnalystsBachelor's degree, Associate's degreeRising80,880
Logistics EngineersBachelor's degreeRising80,880
Climate Change Policy AnalystsMaster's degree, Doctoral degreeRising80,060
Environmental Restoration PlannersBachelor's degree, Master's degreeRising80,060
Environmental Scientists & Specialists, Including HealthBachelor's degree, High school diploma/GEDRising80,060
Industrial EcologistsMaster's degree, Bachelor's degreeRising80,060
First-Line Supervisors of Construction Trades & Extraction Workers- n/aRising78,690
Solar Energy Installation ManagersHigh school diploma/GED, No high school diploma/GEDRising78,690
Compliance Officers- n/aStable78,420
Environmental Compliance InspectorsBachelor's degree, Associate's degreeStable78,420
Regulatory Affairs SpecialistsBachelor's degreeStable78,420
Social and Community Service ManagersBachelor's degree, Master's degreeRising78,240
Entertainment and Recreation Managers, Except Gambling- n/aRising77,180
Cost EstimatorsBachelor's degreeDeclining77,070
Compensation, Benefits, and Job Analysis SpecialistsBachelor's degreeRising77,020
Market Research Analysts & Marketing SpecialistsBachelor's degree, Master's degreeRising76,950
Instructional CoordinatorsMaster's degree, Bachelor's degreeDeclining74,720
Executive Secretaries & Executive Administrative AssistantsAssociate's degree, High school diploma/GEDDeclining74,260
Human Resources SpecialistsBachelor's degree, Master's degreeRising72,910
Construction & Building InspectorsHigh school diploma/GED, Certificate after high schoolDeclining72,120
Energy AuditorsHigh school diploma/GED, Certificate after high schoolDeclining72,120
Lodging ManagersBachelor's degree, No high school diploma/GEDRising68,130
Healthcare Social WorkersMaster's degree, Bachelor's degreeRising68,090
Conservation ScientistsBachelor's degree, Master's degreeRising67,950
Sales Representatives of Services- n/aRising66,260
First-Line Supervisors of Office & Administrative Support WorkersBachelor's degree, High school diploma/GEDRising66,140
Training & Development SpecialistsBachelor's degreeRising65,850
Civil Engineering Technologists & TechniciansCertificate after high school, Some collegeDeclining64,200
Career/Technical Education Teachers, Secondary SchoolBachelor's degree, Certificate after high schoolDeclining63,910
Health Education SpecialistsAssociate's degree, Bachelor's degreeRising63,000
Wind Turbine Service TechniciansCertificate after high school, High school diploma/GEDRising62,580
Biofuels Processing TechniciansHigh school diploma/GED, Certificate after high schoolStable61,710
Fitness and Wellness CoordinatorsMaster's degree, Bachelor's degreeRising61,340
Personal Service Managers, All Other- n/a- n/a61,340
Spa ManagersCertificate after high school, Associate's degreeRising61,340
Recreational TherapistsBachelor's degreeStable60,280
Quality Control AnalystsHigh school diploma/GED, Bachelor's degreeRising60,130
Security & Fire Alarm Systems InstallersCertificate after high school, High school diploma/GEDRising59,300
First-Line Supervisors of Security Workers- n/aStable58,610
Child, Family, & School Social WorkersBachelor's degree, Master's degreeStable58,570
Massage TherapistsCertificate after high school, Associate's degreeRising57,950
Education & Childcare Administrators, Preschool & DaycareAssociate's degree, High school diploma/GEDDeclining56,270
Eligibility Interviewers, Government Programs- n/aStable51,500
Community Health WorkersBachelor's degree, Associate's degreeRising51,030
Environmental Science & Protection Technicians, Including HealthBachelor's degree, Associate's degreeRising49,490
Human Resources AssistantsBachelor's degree, Associate's degreeDeclining49,440
Maintenance & Repair Workers, GeneralCertificate after high school, High school diploma/GEDRising48,620
Procurement ClerksHigh school diploma/GED, Bachelor's degreeDeclining48,510
First-Line Supervisors of Housekeeping & Janitorial WorkersHigh school diploma/GED, Some collegeStable47,520
First-Line Supervisors of Personal Service WorkersAssociate's degree, Some collegeRising47,080
First-Line Supervisors of Entertainment & Recreation Workers- n/aRising46,900
Exercise Trainers & Group Fitness InstructorsCertificate after high school, High school diploma/GEDRising46,180
Rehabilitation CounselorsBachelor's degree, Master's degreeDeclining46,110
Security GuardsHigh school diploma/GEDRising38,370
Recreation WorkersBachelor's degree, High school diploma/GEDRising35,380
Wholesale & Retail BuyersBachelor's degree, High school diploma/GEDRising

Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.